Customer Insight/ Retention Analyst
The Customer Insights & Retention Analyst is responsible for delivering data-driven, actionable insights for True Religion digital channel. Driving a commercially minded approach to develop, maintain, configure, and facilitate adoption of Customer Data Platform tool. This role will take a consumer-centric approach to CRM efforts to acquire, retain, and engage with our consumer database. You will support the reporting & analytical needs required to understand the drivers of business and customer performance. This role will also serve as the lead data provider for segmented marketing strategies across Retention, Growth channels and loyalty, Reporting to the head of Digital this role actively partners with other stakeholders across Retail, Planning & Merchandising, Marketing, IT and Finance teams to inform, analyze information. This includes creating and maintaining dashboards and KPIs in addition to performing analysis required to gain insightful and actionable learnings. It is critical this person possesses the intellectual-curiosity required to identify opportunities and root-causes and provide actionable recommendations addressing business issues. Make recommendations on what additional resources are needed to deliver a best-in-class lifecycle marketing program that will drive a meaningful impact on revenue and profitability. Specific deliverables for this role include, analyzing omin-channel consumers, LTV growth, suggest lifecycle marketing triggers for customer segments, reporting on digital-business KPIs (e.g traffic, conversion, AOV), developing customer-file reporting, and performing ad hoc analysis as required. THE ROLE (what you are accountable for) Analyze marketing initiatives, identify areas of opportunity, and proactively engage in setting strategy. Develop role of CRM program within broader ecommerce growth plan. Manage, develop and the CDP tool to support Digital goals Set goals for retention & LTV goals for each channel and define how they ladder up to the overall 5 year road map. Provide promotional recommendations to support personalized offer using CDP Recommend and implement tactics to grow email and SMS subscriber lists, determining contact cadence, frequency and mix across all retention channels with retention lead Support development of data strategy required to support enterprise initiatives (website and apps, surveys, testing, market research etc).Use data to develop insights about trends in our Digital & Retail customers and prepare relevant insights and documents to assist in presenting findings to all levels of management. Serve as functional subject matter expert for analytic and performance reporting tools like the CDP and Google Analytics. Manage third party relationships in relation to the CDP, Google Analytics and any other data tools. Partner with key stakeholders & IT in developing processes and systems required to execute associated solutions. Manage the development of a loyalty program Create segmentation strategy based on current consumer databases Create and present CRM results and insights on a weekly and monthly basis Quarterly assessment of automated CRM flows/journeys to identify areas for improvement Analyze SKU performance by event/month/quarter/season and provide insights and opportunity Collaborate with key stakeholders across the organization to align on insights and an implementation roadmap. Craft strategic plans to guide investment decisions around innovation, product performance, promotional performance and marketing technology. Develop a holistic testing framework and learning agenda to continuously enhance go-to-market efforts. Deliver reporting to keep stakeholders informed of the impact of your efforts Drive media testing in partnership with digital marketers and third-party by leveraging native measurement solutions including Brand Lift & Life Time Value Build and foster relationships with key internal users and become a trusted resource & provider of analytics. QUALIFICATIONS Bachelor's Degree. MBA preferable 3 - 5 years of experience in Digital Marketing 5 plus years of experience in CRM. Ability to deliver testing framework and own test set up and reporting Experience with report building of CRM/CDP data Strong project management and data management skills Ability to effectively present information to top management, public groups, and/or boards of directors Manage project implementations and back-end implementations Ability to distill complex data into meaningful insights and clear action items. Ability to deliver clear and concise communication to leaders and functional roles Expert at Excel and Microsoft PowerPoint. Self-starter with a strong bias towards action and rapid iteration. Exceptional interpersonal, communication and project management skills required. Strong cross functional leader Experience planning offers and triggers for site, store and retention channels Measure effectiveness and performance and provide recommendations Fluency with attribution, measurement, and the over-arching advertising eco-system. Hands-on experience with Google Data Studios and Google Analytics. Familiarity with tools including Adobe Audience Manager, Adobe Analytics (Omniture) and Salesforce
Salary Range:
$80K -- $100K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$80K -- $100K
Minimum Qualification
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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